ITB Berlin 2026

ITB Berlin 2026, scheduled from March 3rd to March 5th, represents the premier global trade show for the travel and tourism sector, attracting industry professionals and enthusiasts from around the world. This year’s theme “Innovate. Inspire. Invest.” emphasizes sustainable practices and digital transformation in travel. With over 10,000 exhibitors, spanning more than 180 countries, visitors can explore the latest trends and innovations in hospitality, leisure, and adventure tourism. The event features an extensive program of workshops, tailored presentations, and panel discussions led by experts, offering invaluable networking opportunities. Highlights include the Travel Technology and E-Business segments, along with the new sustainable travel focus, showcasing initiatives aimed at reducing environmental impact. Attendees can also enjoy cultural experiences that celebrate tradition and innovation. For those attending ITB Berlin, the Arte Luise Kunsthotel offers uniquely designed accommodations that reflect the city’s artistic spirit.